Tim Hershberger

marketing Strategist & Automation Expert

Autobahn Indoor Speedway & Events

Races to 40% Growth with Multi-Channel Digital Marketing

The Challenge 🚨

Autobahn Indoor Speedway, a leading go-kart racing and entertainment venue with multiple locations, needed a scalable marketing strategy to increase bookings, customer engagement, and long-term retention. I implemented a data-driven, multi-channel approach that resulted in a 40% increase in online bookings, a 35% boost in customer engagement, and optimized marketing operations across all 11 locations.

Inconsistent Marketing & Limited Customer Retention

Prior to partnering with ATJ, Autobahn relied on traditional marketing efforts such as

local advertising, occasional promotions, and in-store events.

While these efforts brought in foot traffic, they lacked a structured system to:

Attract new customers at scale
Retain and re-engage past visitors
Maximize revenue from online bookings
Improve customer experience with automated follow-ups

The Strategy 🎯

A Full-Funnel Digital Transformation

To drive sustainable growth, we executed a multi-channel marketing strategy focused on

lead generation, automation, and customer re-engagement. To achieve sustainable growth, I developed a multi-layered marketing approach that nurtured potential customers at every stage of their journey.

Step 1: Capturing More Leads with Optimized Ad Campaigns

Launched targeted Facebook & Google Ads to reach thrill-seekers, corporate event planners, and casual racers.
Created high-converting landing pages that generated thousands of leads for promotions, VIP memberships, and special events.
Implemented A/B testing on ads, copy, and CTAs, leading to a 20% improvement in conversion rates.

Step 2: Automated Email & SMS Campaigns to Increase Bookings

Built a comprehensive email & SMS marketing automation system using Attentive & Ontraport.
Designed personalized nurture sequences for different customer segments (first-time visitors, repeat customers, corporate clients).
Implemented reminder & re-engagement campaigns, leading to a 35% increase in customer return rate.

Step 3: Driving Repeat Visits & Upsells Through Smart Retargeting

Retargeted website visitors and past customers with Facebook & Google Ads, featuring:
1. Exclusive discounts for returning racers
2. Birthday & event promotions
3. VIP membership perks
4. Improved cart abandonment recovery by implementing automated follow-ups for customers who didn’t complete their online bookings.
5. Increased upsells on-site by strategically promoting group events, VIP experiences, and corporate outings.

The Results 📈

🔥 Explosive Growth in Bookings, Engagement, & Revenue

🔥40% increase in online bookings year-over-year

🔥35% boost in customer engagement across email, SMS, and ads

🔥20% improvement in ad conversion rates through A/B testing

🔥Higher retention rates & increased VIP memberships

🔥Improved operational efficiency with automated customer communications

Key Takeaways 💡

A Scalable, Data-Driven Marketing Engine

By implementing smart automation, paid media strategies, and customer-focused retention campaigns, Autobahn Indoor Speedway transformed its marketing operations into a high-performance growth machine.

Took Our Company to the Next Level

Tim is a creative, bright and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level in email marketing, SMS marketing and promotions and I am sure he can do the same for your company.