Marketing Expert | Lifecycle Marketing | Intelligent Automation
Marketing Expert | Lifecycle Marketing | Intelligent Automation
Autobahn Indoor Speedway & Events
Races to 40% Growth with Multi-Channel Digital Marketing
The Challenge 🚨
Autobahn Indoor Speedway, a leading go-kart racing and entertainment venue with multiple locations, needed a scalable marketing strategy to increase bookings, customer engagement, and long-term retention. I implemented a data-driven, multi-channel approach that resulted in a 40% increase in online bookings, a 35% boost in customer engagement, and optimized marketing operations across all 11 locations.
Inconsistent Marketing & Limited Customer Retention
Prior to partnering with ATJ, Autobahn relied on traditional marketing efforts such as
local advertising, occasional promotions, and in-store events.
While these efforts brought in foot traffic, they lacked a structured system to:
Attract new customers at scale
Retain and re-engage past visitors
Maximize revenue from online bookings
Improve customer experience with automated follow-ups
The Strategy 🎯
A Full-Funnel Digital Transformation
To drive sustainable growth, we executed a multi-channel marketing strategy focused on
lead generation, automation, and customer re-engagement. To achieve sustainable growth, I developed a multi-layered marketing approach that nurtured potential customers at every stage of their journey.
Step 1: Capturing More Leads with Optimized Ad Campaigns
Launched targeted Facebook & Google Ads to reach thrill-seekers, corporate event planners, and casual racers.
Created high-converting landing pages that generated thousands of leads for promotions, VIP memberships, and special events.
Implemented A/B testing on ads, copy, and CTAs, leading to a 20% improvement in conversion rates.
Step 2: Automated Email & SMS Campaigns to Increase Bookings
Built a comprehensive email & SMS marketing automation system using Attentive & Ontraport.
Designed personalized nurture sequences for different customer segments (first-time visitors, repeat customers, corporate clients).
Implemented reminder & re-engagement campaigns, leading to a 35% increase in customer return rate.
Step 3: Driving Repeat Visits & Upsells Through Smart Retargeting
Retargeted website visitors and past customers with Facebook & Google Ads, featuring:
Exclusive discounts for returning racers
Birthday & event promotions
VIP membership perks
Improved cart abandonment recovery by implementing automated follow-ups for customers who didn’t complete their online bookings.
Increased upsells on-site by strategically promoting group events, VIP experiences, and corporate outings.
The Results 📈
🔥 Explosive Growth in Bookings, Engagement, & Revenue
🔥40% increase in online bookings year-over-year
🔥35% boost in customer engagement across email, SMS, and ads
🔥20% improvement in ad conversion rates through A/B testing
🔥Higher retention rates & increased VIP memberships
🔥Improved operational efficiency with automated customer communications
Key Takeaways 💡
A Scalable, Data-Driven Marketing Engine
By implementing smart automation, paid media strategies, and customer-focused retention campaigns, Autobahn Indoor Speedway transformed its marketing operations into a high-performance growth machine.
Took Our Company to the Next Level
Tim is a creative, bright and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level in email marketing, SMS marketing and promotions and I am sure he can do the same for your company.
David Larsen
Managing Partner, Autobahn Indoor Speedway and Events
Real Growth, Real Results
What Clients & Colleagues Say
"Tim is a creative, bright, and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level."
- David LarsonManaging Partner, Autobahn Indoor Speedway & Events
"Tim is an incredible executor. He's excellent in Paid Ads, marketing automation systems, and customer journey creation. For small businesses, he's your one-stop shop!"
- Shaylan HurleyBusiness Investor
"In my 13 years with Incredible Pizza Company, Tim was the most competent, passionate, and effective marketing leader we ever had. He rebuilt digital platforms, significantly improving guest experiences and sales."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"I've worked with Tim for almost 3 years and am continually impressed. Tim’s comprehensive marketing skill set significantly improved our marketing funnel."
- Justin TolleFormer COO, Snipers Edge Hockey
"Tim is truly the most talented leader I’ve encountered in 20 years. His ability to read data and lead a team through complex projects is unmatched."
- Heather HuffmanCEO, 16 Hand Marketing
"Tim consistently delivered accurate market data and improved targeting. He’s kind, super-smart, and forward-thinking. A true gem!"
- Cecily ConineMarketing & Sales Consultant
"Tim's enthusiasm and strategic approach significantly improved our guest experiences and sales. He is the most effective marketing leader we've had."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"Tim significantly improved our digital presence, automated critical marketing processes, and was instrumental in our company's growth."
- Lindsay SteinerMulti-Family Storage Expert