Tim Hershberger

marketing Strategist & Automation Expert

Real Results, Real Growth

Marketing Strategy & Development

America's Incredible Pizza Company

Improving Customer Lifetime Value with Segmented Promotions & VIP Rewards

The Challenge 🚨

IPC had a loyal customer base but lacked a system to track customer spending, re-engage VIPs, or reward frequent visitors. We introduced a tiered loyalty system to increase per-visit spend and drive long-term retention.

No effective way to reward repeat customers or encourage higher spend per visit.
Generalized email promotions lacked segmentation & personalization.
No tracking of top spenders or VIP customers.

The Strategy 🎯

VIP Loyalty & Targeted Promotions

We launched a VIP rewards program with structured incentives based on spend & engagement:

Tiered Rewards System:

Silver ($0-$99 spent) → Entry-level perks (BOGO deals, small free items).
Gold ($100-$299 spent) → Exclusive discounts, double tickets on games, free pizza upgrade.
Platinum ($300+ spent) → Private event invitations, early access to deals, free game credits.

Behavior-Based Promotions:

Customers who hadn’t visited in 60 days received a personalized incentive to return.
VIPs received early access to promotions, driving higher open & engagement rates.

In-Store & Digital Integration:

Integrated loyalty with email, SMS, and point-of-sale data, allowing personalized real-time offers.
Sent targeted promos based on customer preferences & order history.

The Results 📈

🔥$750K increase in customer lifetime value

🔥 Higher engagement: Email open rates rose by 35%

🔥 Customers spent 22% more per visit

🔥20% increase in VIP program sign-ups

Impressed by his passion, marketing and ability to motivate.

There are many notable qualities, here are three:

1. His ability to inspire a team. He creates a culture to work in that is focused, honest and positive. This allows the work flow to work to be Tim was a great experience.

2. Outstanding responsiveness. He is right there ready to help. Always understanding and always knows how to phrase things to smooth out an issue or explain intelligently a solution. As a leader it helps the team keep momentum and open communication alive and continuous.

3. Leadership. He has a mentoring approach to leadership, keeping the entire team focused and aligned towards a common goal. He encourages growth with his ability to give credit where credit is due. He is a friend and a leader who motivates each step of the way.

John C. Maxwell said, “Leaders must be close enough to relate to others, but far enough ahead to motivate them." Tim is always one step ahead.

Jeremy Jones

Multimedia Director, America's Incredible Pizza Company

Tim is truly a talented leader

I had the pleasure of working with Mr. Hershberger from 2013 to 2017 as both an indirect and direct report at America’s Incredible Pizza company. Tim was hired as the Vice President of Marketing, but quickly became the Senior Executive Vice President of both Sales and Marketing divisions for our multi-million dollar family entertainment concept.

Since his onboarding and up until the point of his departure, I can confidently say that Mr. Hershberger was the most impactful, game-changing team member to arrive at America’s Incredible Pizza Company. Tim brought so much to the table from overall sales strategy and marketing, to his ability to brighten any room with his high level of energy and passion for all he did, that myself and many others often wondered just how he was able to power through the immense workload he created for himself day after day.

Tim is an excellent motivator and leader. He is able to rapidly build rapport with seemingly anybody, and quickly pinpoints just how to ignite engagement from team members at any level in the corporate hierarchy. From entry level staff, to C-level executives, Tim is an impressive and genuine leader who coaches from a place of compassion and complete effectiveness. A true role model by any standard. I’m thankful for the lessons I have learned from him along the way.

focused communication style and you will see the entire company benefit.

Tim is truly the most talented leader I’ve encountered in my 20 years in the corporate world. He is intelligent, masterful at reading and analyzing data, and skilled at adapting to rapidly changing environments.

Zack Martin

Group Sales Director, America's Incredible Pizza Company

Impressed by his passion, marketing and ability to motivate.

Tim and I worked together for marketing/group events/sales contracts/group sales for Incredible Pizza Company. He was also in charge of several other areas at this corporation and was instrumental in writing reports, analyzing marketing trends,and developing programming for our sales departments. I was impressed by his level of passion for his concepts and marketing and his ability to motivate his team. Tim has a creative mind and a great drive to succeed and puts time and effort into his work.

Ashley McGuire

Vice President, America's Incredible Pizza Company

Tim is truly a talented leader

I had the pleasure of working with Tim Hershberger at America’s Incredible Pizza Franchise Group in Springfield, Missouri , during which time the company saw consistent growth under his leadership. I’m confident that growth can be attributed to Tim’s uncanny knowledge of the marketing landscape and his unparalleled ability to lead a team. The work atmosphere in that organization was often intense and extremely fast-paced, but he managed competing priorities and personalities with grace.