Tim Hershberger

marketing Strategist & Automation Expert

Real Results, Real Growth

Email and SMS Marketing

Snipers Edge Hockey

Sniper’s Edge Hockey Boosts Revenue by 20% in Just 90 Days

The Challenge 🚨

After a change in leadership, Sniper’s Edge Hockey sought a hands-on marketing agency to improve lead generation, increase customer engagement, and drive sustainable revenue growth. By implementing a full-funnel marketing strategy, I helped Sniper’s Edge achieve $10,000 in revenue growth in just 90 days, doubling that within six months.

Stagnant Growth & Limited Lead Generation

Sniper’s Edge relied on sporadic marketing efforts such as occasional email promotions, basic Google Ads campaigns (focused on branded keywords), and local hockey events. While these strategies generated some sales, they lacked a structured, scalable system for attracting and nurturing new customers.

The Strategy 🎯

A Full-Funnel Lead Acquisition & Nurture Campaign

To achieve sustainable growth, I developed a multi-layered marketing approach that nurtured potential customers at every stage of their journey.

Step 1: Rapid Lead Acquisition with High-Value Giveaway Campaigns

We launched a high-value giveaway—a $1,000 Hockey Training Setup—to incentivize signups.
The first campaign generated 2,500+ new leads within weeks via Facebook Ads and targeted landing pages.
After the giveaway, participants who didn’t win received a limited-time discount offer on Sniper’s Edge products, converting 5% of leads into paying customers.

Step 2: The “21 Secrets” Email Campaign—Educating & Nurturing Leads

I created a 6-week email nurture sequence featuring 21 expert hockey training tips.
Each email linked to engaging video content showcasing Sniper’s Edge products in action.
Visitors to these landing pages were then retargeted with Facebook & Google Ads to reinforce their engagement and drive conversions.

Step 3: Post-Purchase Retention & Upsell Automation

After a customer’s first purchase, I implemented a post-purchase follow-up sequence to:

Gather product feedback and increase positive reviews
Offer tailored product recommendations based on prior purchases
Retarget previous buyers with cross-sell & upsell campaigns (e.g., promoting slick tiles for customers who purchased shooting tarps)
These campaigns boosted repeat purchases by 19% and strengthened brand loyalty.

The Results 📈

🔥 $10,000 in revenue growth within 90 days

🔥 $20,000 in 6 months, $40,000 in 12 months

🔥 2,500+ new leads acquired through targeted campaigns

🔥 30% increase in customer retention and repeat purchases

🔥 More referrals & positive reviews, strengthening social proof

Key Takeaways 💡

By transitioning from sporadic marketing efforts to a data-driven, automated lead generation system, Sniper’s Edge unlocked predictable revenue growth and a more streamlined, efficient customer journey.

Impressed by his passion, marketing and ability to motivate.

I' worked with Tim for almost 3 years and am continually impressed. Unlike many marketing specialists, Tim has the ability to help with virtually everything marketing related. From website updates, light coding, email strategy, B2B growth, remarketing and most impressively the ability to automate the customer journey and drive revenue. We collaborated on strategy and he always found a way to execute the vision, which resulted in YOY growth. I would highly recommend Tim to a business owner looking to automate and improve their marketing funnel.