Tim Hershberger

marketing Strategist & Automation Expert

Real Results, Real Growth

Email and SMS Marketing

Snipers Edge Hockey

Boosting Conversions 500% with Data-Driven Email & SMS

The Challenge 🚨

Sniper’s Edge Hockey, a leading e-commerce brand for hockey training gear, was struggling with low email engagement and abandoned cart conversions. Despite having a growing customer base, open rates were stagnant at 15%, and their cart abandonment email series was recovering only 5% of lost sales—well below industry benchmarks.

Additionally, the brand’s SMS marketing strategy was underdeveloped, leaving revenue opportunities on the table. The goal was to increase customer engagement, optimize abandoned cart recovery, and drive repeat purchases.

The Strategy 🎯

We implemented a multi-step email and SMS marketing optimization plan

Advanced Segmentation & Personalization:

Created segmented lists based on purchase behavior, engagement history, and demographics
Sent personalized product recommendations based on previous purchases and browsing behavior.

Optimized Abandoned Cart Sequences (Email + SMS):

Designed a 3-part abandoned cart email flow with urgency-driven subject lines and a progressive discount strategy
Integrated SMS reminders for high-intent users, sending texts within 1 hour of cart abandonment to drive immediate action.

A/B Testing & Deliverability Optimization:

Tested subject lines, CTA placements, and email content variations.
Improved email list hygiene by removing unengaged subscribers and authenticating domain settings (SPF, DKIM, DMARC) for better inbox placement.

Win-Back & Post-Purchase Campaigns:

Created an automated win-back sequence for inactive customers, featuring VIP discounts and personalized messaging.
Launched a post-purchase upsell flow promoting complementary products to increase AOV (Average Order Value).

The Results 📈

🔥 Open Rates Increased from 15% to 40% in 3 months.

🔥 AC Conversion Improved by 30%, leading to a $250K+ revenue recovery within 6 months.

🔥 SMS Click-Through Rate (CTR) Reached 18%, generating an additional $75K in sales.

🔥 Post-Purchase Upsell Flow Increased AOV by 22%, maximizing customer lifetime value.

Key Takeaways 💡

Personalization + Timing = Higher Conversions

Sending the right message at the right time increased engagement by 2.5X

Combining Email & SMS Is a Game-Changer

SMS reminders converted at nearly 4X the rate of email-only sequences.

A/B Testing Drives Continuous Improvement

Testing subject lines, email formats, and SMS timing helped identify high-performing variations and scale them effectively.

Before & After Performance Snapshot 📊

Final Thoughts & Future Growth 🚀

This case study demonstrates how a data-driven approach to email and SMS marketing can significantly improve engagement and revenue. By leveraging advanced segmentation, behavioral triggers, and optimized automation workflows, Sniper’s Edge Hockey was able to turn dormant leads into high-value customers.

Impressed by his passion, marketing and ability to motivate.

I' worked with Tim for almost 3 years and am continually impressed. Unlike many marketing specialists, Tim has the ability to help with virtually everything marketing related. From website updates, light coding, email strategy, B2B growth, remarketing and most impressively the ability to automate the customer journey and drive revenue. We collaborated on strategy and he always found a way to execute the vision, which resulted in YOY growth. I would highly recommend Tim to a business owner looking to automate and improve their marketing funnel.