Marketing Expert | Lifecycle Marketing | Intelligent Automation
Marketing Expert | Lifecycle Marketing | Intelligent Automation
Real Results, Real Growth
Email and SMS Marketing
Snipers Edge Hockey
Boosting Conversions 500% with Data-Driven Email & SMS
The Challenge 🚨
Sniper’s Edge Hockey, a leading e-commerce brand for hockey training gear, was struggling with low email engagement and abandoned cart conversions. Despite having a growing customer base, open rates were stagnant at 15%, and their cart abandonment email series was recovering only 5% of lost sales—well below industry benchmarks.
Additionally, the brand’s SMS marketing strategy was underdeveloped, leaving revenue opportunities on the table. The goal was to increase customer engagement, optimize abandoned cart recovery, and drive repeat purchases.
The Strategy 🎯
We implemented a multi-step email and SMS marketing optimization plan
Advanced Segmentation & Personalization:
Created segmented lists based on purchase behavior, engagement history, and demographics
Sent personalized product recommendations based on previous purchases and browsing behavior.
Optimized Abandoned Cart Sequences (Email + SMS):
Designed a 3-part abandoned cart email flow with urgency-driven subject lines and a progressive discount strategy
Integrated SMS reminders for high-intent users, sending texts within 1 hour of cart abandonment to drive immediate action.
A/B Testing & Deliverability Optimization:
Tested subject lines, CTA placements, and email content variations.
Improved email list hygiene by removing unengaged subscribers and authenticating domain settings (SPF, DKIM, DMARC) for better inbox placement.
Win-Back & Post-Purchase Campaigns:
Created an automated win-back sequence for inactive customers, featuring VIP discounts and personalized messaging.
Launched a post-purchase upsell flow promoting complementary products to increase AOV (Average Order Value).
The Results 📈
🔥 Open Rates Increased from 15% to 40% in 3 months.
🔥 AC Conversion Improved by 30%, leading to a $250K+ revenue recovery within 6 months.
🔥 SMS Click-Through Rate (CTR) Reached 18%, generating an additional $75K in sales.
🔥 Post-Purchase Upsell Flow Increased AOV by 22%, maximizing customer lifetime value.
Key Takeaways 💡
Personalization + Timing = Higher Conversions
Sending the right message at the right time increased engagement by 2.5X
Combining Email & SMS Is a Game-Changer
SMS reminders converted at nearly 4X the rate of email-only sequences.
A/B Testing Drives Continuous Improvement
Testing subject lines, email formats, and SMS timing helped identify high-performing variations and scale them effectively.
Before & After Performance Snapshot 📊
Final Thoughts & Future Growth 🚀
This case study demonstrates how a data-driven approach to email and SMS marketing can significantly improve engagement and revenue. By leveraging advanced segmentation, behavioral triggers, and optimized automation workflows, Sniper’s Edge Hockey was able to turn dormant leads into high-value customers.
Impressed by his passion, marketing and ability to motivate.
I' worked with Tim for almost 3 years and am continually impressed. Unlike many marketing specialists, Tim has the ability to help with virtually everything marketing related. From website updates, light coding, email strategy, B2B growth, remarketing and most impressively the ability to automate the customer journey and drive revenue. We collaborated on strategy and he always found a way to execute the vision, which resulted in YOY growth. I would highly recommend Tim to a business owner looking to automate and improve their marketing funnel.
Justin Tolle
CEO, Snipers Edge Hockey
Real Growth, Real Results
What Clients & Colleagues Say
"Tim is a creative, bright, and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level."
- David LarsonManaging Partner, Autobahn Indoor Speedway & Events
"Tim is an incredible executor. He's excellent in Paid Ads, marketing automation systems, and customer journey creation. For small businesses, he's your one-stop shop!"
- Shaylan HurleyBusiness Investor
"In my 13 years with Incredible Pizza Company, Tim was the most competent, passionate, and effective marketing leader we ever had. He rebuilt digital platforms, significantly improving guest experiences and sales."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"I've worked with Tim for almost 3 years and am continually impressed. Tim’s comprehensive marketing skill set significantly improved our marketing funnel."
- Justin TolleFormer COO, Snipers Edge Hockey
"Tim is truly the most talented leader I’ve encountered in 20 years. His ability to read data and lead a team through complex projects is unmatched."
- Heather HuffmanCEO, 16 Hand Marketing
"Tim consistently delivered accurate market data and improved targeting. He’s kind, super-smart, and forward-thinking. A true gem!"
- Cecily ConineMarketing & Sales Consultant
"Tim's enthusiasm and strategic approach significantly improved our guest experiences and sales. He is the most effective marketing leader we've had."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"Tim significantly improved our digital presence, automated critical marketing processes, and was instrumental in our company's growth."
- Lindsay SteinerMulti-Family Storage Expert
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What Clients & Colleagues Say
"Tim is a creative, bright, and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level."
- David LarsonManaging Partner, Autobahn Indoor Speedway & Events
"Tim is an incredible executor. He's excellent in Paid Ads, marketing automation systems, and customer journey creation. For small businesses, he's your one-stop shop!"
- Shaylan HurleyBusiness Investor
"In my 13 years with Incredible Pizza Company, Tim was the most competent, passionate, and effective marketing leader we ever had. He rebuilt digital platforms, significantly improving guest experiences and sales."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"I've worked with Tim for almost 3 years and am continually impressed. Tim’s comprehensive marketing skill set significantly improved our marketing funnel."
- Justin TolleFormer COO, Snipers Edge Hockey
"Tim is truly the most talented leader I’ve encountered in 20 years. His ability to read data and lead a team through complex projects is unmatched."
- Heather HuffmanCEO, 16 Hand Marketing
"Tim consistently delivered accurate market data and improved targeting. He’s kind, super-smart, and forward-thinking. A true gem!"
- Cecily ConineMarketing & Sales Consultant
"Tim's enthusiasm and strategic approach significantly improved our guest experiences and sales. He is the most effective marketing leader we've had."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"Tim significantly improved our digital presence, automated critical marketing processes, and was instrumental in our company's growth."
- Lindsay SteinerMulti-Family Storage Expert