Marketing Expert | Lifecycle Marketing | Intelligent Automation
Marketing Expert | Lifecycle Marketing | Intelligent Automation
Real Results, Real Growth
Email and SMS Marketing
Azuca
Transforming Lead Nurturing & E-Commerce Sales with Marketing Automation
The Challenge 🚨
Azuca, a leading innovator in fast-acting cannabis and CBD-infused products, needed a scalable CRM and email automation strategy to effectively manage both B2B sales (wholesale CBD distribution) and direct-to-consumer (DTC) sales through their e-commerce platform. The challenge was integrating a seamless automation system that could engage both audiences while optimizing marketing efforts across multiple touchpoints.
Challenges
Lack of a centralized CRM system to manage B2B vendor relationships and DTC customer engagement.
No automated email marketing campaigns to nurture leads and convert them into customers.
Needed a marketing automation strategy that aligned with both wholesale and e-commerce objectives.
Limited segmentation and personalization within their existing email marketing efforts.
The Strategy 🎯
Implemented a robust HubSpot CRM strategy to streamline lead nurturing, engagement, and conversion efforts across both wholesale (B2B) and direct-to-consumer (DTC) channels.
B2B Wholesale Automation
Developed a custom CRM pipeline in HubSpot to track and engage wholesale leads, distributors, and vendor accounts.
Designed automated lead scoring & segmentation workflows to prioritize high-value prospects and sales follow-ups.
Implemented email nurturing sequences that educated and onboarded new wholesale customers, increasing conversion rates.
Direct-to-Consumer (DTC) Engagement
Built personalized email drip campaigns that increased customer retention and repeat purchases.
Integrated HubSpot with WordPress and e-commerce systems to streamline abandoned cart recovery campaigns.
A/B tested product education emails, promotions, and post-purchase engagement, improving email open rates by 35%.
Data-Driven Optimization & Growth
Introduced real-time analytics dashboards to track campaign performance and customer behaviors.
Refined email segmentation & personalization, leading to a 20% increase in B2B lead conversion rates.
Enhanced DTC revenue through automation, generating double-digit YoY growth through targeted email campaigns.
The Results 📈
🔥20% Increase in B2B Lead Conversion Rates
🔥35% Higher Email Open Rates & Engagement
🔥 Significant Boost in E-commerce Sales Through Abandoned Cart & Promotional Sequences
🔥Fully Optimized CRM & Automation System to Scale Wholesale and Consumer Sales
Tim brings passionate creativity and smart, effective strategy to every project
Tim brings passionate creativity and smart, effective strategy to every project we have worked on together. His expertise in marketing automation, CRM management, and email marketing transformed the way we engage with our customers—both wholesale and direct-to-consumer.
Tim was instrumental in streamlining our sales pipeline, increasing conversion rates, and implementing automation that has continued to drive business growth. He is a strategic thinker, a fantastic problem solver, and a true expert in his field. Working with Tim was an absolute pleasure, and I highly recommend him to any company looking to optimize their marketing automation and CRM strategies
Corinne Butler
SVP of Growth, Azuca
Real Growth, Real Results
What Clients & Colleagues Say
"Tim is a creative, bright, and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level."
- David LarsonManaging Partner, Autobahn Indoor Speedway & Events
"Tim is an incredible executor. He's excellent in Paid Ads, marketing automation systems, and customer journey creation. For small businesses, he's your one-stop shop!"
- Shaylan HurleyBusiness Investor
"In my 13 years with Incredible Pizza Company, Tim was the most competent, passionate, and effective marketing leader we ever had. He rebuilt digital platforms, significantly improving guest experiences and sales."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"I've worked with Tim for almost 3 years and am continually impressed. Tim’s comprehensive marketing skill set significantly improved our marketing funnel."
- Justin TolleFormer COO, Snipers Edge Hockey
"Tim is truly the most talented leader I’ve encountered in 20 years. His ability to read data and lead a team through complex projects is unmatched."
- Heather HuffmanCEO, 16 Hand Marketing
"Tim consistently delivered accurate market data and improved targeting. He’s kind, super-smart, and forward-thinking. A true gem!"
- Cecily ConineMarketing & Sales Consultant
"Tim's enthusiasm and strategic approach significantly improved our guest experiences and sales. He is the most effective marketing leader we've had."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"Tim significantly improved our digital presence, automated critical marketing processes, and was instrumental in our company's growth."
- Lindsay SteinerMulti-Family Storage Expert