Tim Hershberger

marketing Strategist & Automation Expert

Bradyl Storage Solutions

Nationwide Expansion Through Cold Email & Lifecycle Marketing

The Challenge 🚨

Bradyl Storage Solutions needed a cost-effective strategy to expand their reach across the U.S.

while maximizing lead engagement and conversion. By implementing a cold email outreach campaign, we strategically introduced their offerings to targeted prospects

one region at a time . Over 12 months, this systematic approachcovered the entire nation

, generating a steady pipeline of engaged leads who were nurtured through automated email sequences, personalized follow-ups, and loyalty incentives.

As a result, Bradyl achieved a nationwide presence, increased sales conversion rates, and built a stronger long-term customer base.

Niche Industry with Low Brand Awareness – Needed a strong digital presence to stand out in the multifamily real estate sector.
High Customer Acquisition Costs – Existing marketing channels were expensive and not delivering a steady stream of qualified leads.
Limited Sales Automation – Sales process was manual & inefficient, requiring better nurturing for inbound leads.
Website Performance Issues – High bounce rates and lack of optimized landing pages were reducing conversion rates.

The Strategy 🎯

Nationwide Multi-Channel Digital Growth Strategy

Step 1: Localized Cold Email Sequences

Sent targeted, one-off emails to prospects in specific regions, advising them that Bradyl would be in their area in the coming weeks.
Systematic Regional Rollout– Over 12 months, this approach covered the entire U.S., expanding brand reach and lead generation
Tracked Engagement & Interest – Prospects who opened, clicked, or responded were moved into the next-stage nurture campaigns

Step 2: Behavior-Triggered Sequences

Drip Email Sequences– Designed automated 5-step email journeys educating prospects on storage solutions and ROI.
Reactivation Campaigns – Sent re-engagement emails to cold leads, offering special promotions to encourage booking.
Dynamic Content– A/B tested different headlines, CTAs, and formats to optimize open and click-through rates.
Automated SMS Reminders– Sent appointment confirmations & follow-ups to reduce no-shows for sales calls.

Step 3: Performance Tracking & Optimization

Dashboard Setup for Monitoring Engagement– Used HubSpot & Google Analytics to track campaign performance in real time.
A/B Testing for Best Messaging– Tested subject lines and copy variations to improve email open rates by 30%
Retargeting & Cross-Channel Follow-ups– Synced leads from email lists to LinkedIn & Google Ads
for additional touchpoints

The Results 📈

🔥Nationwide expansion within 12 months – Cold email campaigns successfully introduced Bradyl to new markets across the country.

🔥40% increase in booked consultations due to automated nurture sequences.

🔥35% higher email open rates from improved subject line & segmentation strategies.

🔥25% boost in revenue from improved sales conversion rates.

🔥20% decrease in no-show rates for sales meetings due to SMS reminders.

Key Takeaways 💡

Across all campaigns—lead generation, paid ads, email automation, and loyalty programs—Bradyl Storage Solutions significantly increased customer engagement, lowered acquisition costs, and boosted total revenue. Their entire sales funnel is now more predictable, scalable, and optimized for long-term growth.

Post-purchase engagement keeps customers connected & increases repeat sales.
Loyalty & referral programs encourage long-term retention & new customer acquisition.
Segmentation & personalization make email marketing far more effective.

Testimonials

I cannot speak more highly of Tim- he is amazing.

We have been working with him for just over a year and he has done wonders for our business. He took the time to thoroughly understand our niche business and build out a robust marketing campaign using his expertise of multiple channels of promotion. He created a thoughtful budget plan and constantly evaluated and adjusted based on performance. He meets timelines and is an excellent communicator. He will be an asset to any team.