Bradyl Storage Solutions
Nationwide Expansion Through Cold Email & Lifecycle Marketing
The Challenge 🚨
Bradyl Storage Solutions needed a cost-effective strategy to expand their reach across the U.S.
while maximizing lead engagement and conversion. By implementing a cold email outreach campaign, we strategically introduced their offerings to targeted prospects
one region at a time . Over 12 months, this systematic approachcovered the entire nation
, generating a steady pipeline of engaged leads who were nurtured through automated email sequences, personalized follow-ups, and loyalty incentives.
As a result, Bradyl achieved a nationwide presence, increased sales conversion rates, and built a stronger long-term customer base.
Niche Industry with Low Brand Awareness – Needed a strong digital presence to stand out in the multifamily real estate sector.
High Customer Acquisition Costs – Existing marketing channels were expensive and not delivering a steady stream of qualified leads.
Limited Sales Automation – Sales process was manual & inefficient, requiring better nurturing for inbound leads.
Website Performance Issues – High bounce rates and lack of optimized landing pages were reducing conversion rates.
The Strategy 🎯
Nationwide Multi-Channel Digital Growth Strategy
Step 1: Localized Cold Email Sequences
Sent targeted, one-off emails to prospects in specific regions, advising them that Bradyl would be in their area in the coming weeks.
Systematic Regional Rollout– Over 12 months, this approach covered the entire U.S., expanding brand reach and lead generation
Tracked Engagement & Interest – Prospects who opened, clicked, or responded were moved into the next-stage nurture campaigns
Step 2: Behavior-Triggered Sequences
Drip Email Sequences– Designed automated 5-step email journeys educating prospects on storage solutions and ROI.
Reactivation Campaigns – Sent re-engagement emails to cold leads, offering special promotions to encourage booking.
Dynamic Content– A/B tested different headlines, CTAs, and formats to optimize open and click-through rates.
Automated SMS Reminders– Sent appointment confirmations & follow-ups to reduce no-shows for sales calls.
Step 3: Performance Tracking & Optimization
Dashboard Setup for Monitoring Engagement– Used HubSpot & Google Analytics to track campaign performance in real time.
A/B Testing for Best Messaging– Tested subject lines and copy variations to improve email open rates by 30%
Retargeting & Cross-Channel Follow-ups– Synced leads from email lists to LinkedIn & Google Ads
for additional touchpoints
The Results 📈
🔥Nationwide expansion within 12 months – Cold email campaigns successfully introduced Bradyl to new markets across the country.
🔥40% increase in booked consultations due to automated nurture sequences.
🔥35% higher email open rates from improved subject line & segmentation strategies.
🔥25% boost in revenue from improved sales conversion rates.
🔥20% decrease in no-show rates for sales meetings due to SMS reminders.
Key Takeaways 💡
Across all campaigns—lead generation, paid ads, email automation, and loyalty programs—Bradyl Storage Solutions significantly increased customer engagement, lowered acquisition costs, and boosted total revenue. Their entire sales funnel is now more predictable, scalable, and optimized for long-term growth.
Post-purchase engagement keeps customers connected & increases repeat sales.
Loyalty & referral programs encourage long-term retention & new customer acquisition.
Segmentation & personalization make email marketing far more effective.
Testimonials
I cannot speak more highly of Tim- he is amazing.
We have been working with him for just over a year and he has done wonders for our business. He took the time to thoroughly understand our niche business and build out a robust marketing campaign using his expertise of multiple channels of promotion. He created a thoughtful budget plan and constantly evaluated and adjusted based on performance. He meets timelines and is an excellent communicator. He will be an asset to any team.
Lindsey Steiner
COO, Bradyl Storage Solutions
Real Growth, Real Results
What Clients & Colleagues Say
"Tim is a creative, bright, and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level."
- David LarsonManaging Partner, Autobahn Indoor Speedway & Events
"Tim is an incredible executor. He's excellent in Paid Ads, marketing automation systems, and customer journey creation. For small businesses, he's your one-stop shop!"
- Shaylan HurleyBusiness Investor
"In my 13 years with Incredible Pizza Company, Tim was the most competent, passionate, and effective marketing leader we ever had. He rebuilt digital platforms, significantly improving guest experiences and sales."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"I've worked with Tim for almost 3 years and am continually impressed. Tim’s comprehensive marketing skill set significantly improved our marketing funnel."
- Justin TolleFormer COO, Snipers Edge Hockey
"Tim is truly the most talented leader I’ve encountered in 20 years. His ability to read data and lead a team through complex projects is unmatched."
- Heather HuffmanCEO, 16 Hand Marketing
"Tim consistently delivered accurate market data and improved targeting. He’s kind, super-smart, and forward-thinking. A true gem!"
- Cecily ConineMarketing & Sales Consultant
"Tim's enthusiasm and strategic approach significantly improved our guest experiences and sales. He is the most effective marketing leader we've had."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"Tim significantly improved our digital presence, automated critical marketing processes, and was instrumental in our company's growth."
- Lindsay SteinerMulti-Family Storage Expert