Tim Hershberger

marketing Strategist & Automation Expert

Autobahn Indoor Speedway & Events

How AIS Grew Group Sales by $1M+ with Targeted Nurture Campaigns

The Challenge 🚨

Before partnering with the brand, Autobahn’s group sales efforts relied heavily on:

❌ Website traffic with no structured follow-up system

❌ One-size-fits-all email blasts that didn’t engage the right audience

❌ Missed opportunities to convert casual racers into group event clients

❌ No retargeting strategy for high-intent leads who showed interest but didn’t book

While Autobahn had a strong brand and exciting experience, they were leaving money on the table by not actively guiding potential group buyers through a structured conversion journey.

The Strategy 🎯

Behavior-Based Nurture & Conversion Campaigns

To turn more website visitors and casual racers into high-value group bookings, we designed a

multi-step email & SMS marketing system.

Step 1: Identifying High-Intent Group Event Prospects

Used website behavior tracking & forms to segment users who explored group sales pages.
Identified adult racers who were most likely to host company outings, birthdays, or private events.
Captured leads from Facebook & Google Ads promoting team-building and birthday party packages.

Step 2: Nurturing Leads with Personalized Group Sales Messaging

Launched automated email sequences that highlighted:
- Social proof: Real customer testimonials & event photos/videos
- Exclusive incentives: Limited-time discounts for early bookings
- Friction reduction: Easy online booking options & dedicated sales reps
Engaged users with SMS follow-ups, ensuring high open rates & faster conversions.
A/B tested subject lines and content to increase email engagement by 30%.

Step 3: Conversion Optimization & Retargeting

Triggered high-intent retargeting ads on Facebook & Google for users who engaged with group event content but hadn’t booked yet.
Implemented a dynamic pricing & urgency strategy, sending special offers to users who abandoned the booking process.
Created a VIP follow-up system, where high-value leads were contacted personally by the sales team to secure large event deals.

The Results 📈

🔥 $1M+ increase in group sales revenue in the first year

🔥25% growth in total event bookings

🔥30% lift in email engagement rates

🔥Improved sales efficiency by automating lead follow-ups

Key Takeaways 💡

A Predictable, Scalable Group Sales Engine

With the right nurture sequences, behavioral segmentation, and automated follow-ups,

Autobahn Indoor Speedway unlocked massive revenue potential in group events. The

new system continuously captures, nurtures, and converts high-value leads—ensuring long-term sales growth.

Took Our Company to the Next Level

Tim is a creative, bright and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level in email marketing, SMS marketing and promotions and I am sure he can do the same for your company.