Marketing Expert | Lifecycle Marketing | Intelligent Automation
Marketing Expert | Lifecycle Marketing | Intelligent Automation
Autobahn Indoor Speedway & Events
How AIS Grew Group Sales by $1M+ with Targeted Nurture Campaigns
The Challenge 🚨
Before partnering with the brand, Autobahn’s group sales efforts relied heavily on:
❌ Website traffic with no structured follow-up system
❌ One-size-fits-all email blasts that didn’t engage the right audience
❌ Missed opportunities to convert casual racers into group event clients
❌ No retargeting strategy for high-intent leads who showed interest but didn’t book
While Autobahn had a strong brand and exciting experience, they were leaving money on the table by not actively guiding potential group buyers through a structured conversion journey.
The Strategy 🎯
Behavior-Based Nurture & Conversion Campaigns
To turn more website visitors and casual racers into high-value group bookings, we designed a
multi-step email & SMS marketing system.
Step 1: Identifying High-Intent Group Event Prospects
Used website behavior tracking & forms to segment users who explored group sales pages.
Identified adult racers who were most likely to host company outings, birthdays, or private events.
Captured leads from Facebook & Google Ads promoting team-building and birthday party packages.
Step 2: Nurturing Leads with Personalized Group Sales Messaging
Launched automated email sequences that highlighted:
Social proof: Real customer testimonials & event photos/videos
Exclusive incentives: Limited-time discounts for early bookings
Friction reduction: Easy online booking options & dedicated sales reps
Engaged users with SMS follow-ups, ensuring high open rates & faster conversions.
A/B tested subject lines and content to increase email engagement by 30%.
Step 3: Conversion Optimization & Retargeting
Triggered high-intent retargeting ads on Facebook & Google for users who engaged with group event content but hadn’t booked yet.
Implemented a dynamic pricing & urgency strategy, sending special offers to users who abandoned the booking process.
Created a VIP follow-up system, where high-value leads were contacted personally by the sales team to secure large event deals.
The Results 📈
🔥 $1M+ increase in group sales revenue in the first year
🔥25% growth in total event bookings
🔥30% lift in email engagement rates
🔥Improved sales efficiency by automating lead follow-ups
Key Takeaways 💡
A Predictable, Scalable Group Sales Engine
With the right nurture sequences, behavioral segmentation, and automated follow-ups,
Autobahn Indoor Speedway unlocked massive revenue potential in group events. The
new system continuously captures, nurtures, and converts high-value leads—ensuring long-term sales growth.
Took Our Company to the Next Level
Tim is a creative, bright and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level in email marketing, SMS marketing and promotions and I am sure he can do the same for your company.
David Larsen
Managing Partner
Autobahn Indoor Speedway and Events
Real Growth, Real Results
What Clients & Colleagues Say
"Tim is a creative, bright, and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level."
- David LarsonManaging Partner, Autobahn Indoor Speedway & Events
"Tim is an incredible executor. He's excellent in Paid Ads, marketing automation systems, and customer journey creation. For small businesses, he's your one-stop shop!"
- Shaylan HurleyBusiness Investor
"In my 13 years with Incredible Pizza Company, Tim was the most competent, passionate, and effective marketing leader we ever had. He rebuilt digital platforms, significantly improving guest experiences and sales."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"I've worked with Tim for almost 3 years and am continually impressed. Tim’s comprehensive marketing skill set significantly improved our marketing funnel."
- Justin TolleFormer COO, Snipers Edge Hockey
"Tim is truly the most talented leader I’ve encountered in 20 years. His ability to read data and lead a team through complex projects is unmatched."
- Heather HuffmanCEO, 16 Hand Marketing
"Tim consistently delivered accurate market data and improved targeting. He’s kind, super-smart, and forward-thinking. A true gem!"
- Cecily ConineMarketing & Sales Consultant
"Tim's enthusiasm and strategic approach significantly improved our guest experiences and sales. He is the most effective marketing leader we've had."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"Tim significantly improved our digital presence, automated critical marketing processes, and was instrumental in our company's growth."
- Lindsay SteinerMulti-Family Storage Expert