The Challenge 🚨
America’s Incredible Pizza Company (IPC), a family entertainment center and restaurant, needed a more effective way to engage customers, drive repeat visits, and increase birthday party bookings. The brand had an email list but lacked automation, segmentation, and a cohesive customer retention strategy.
Low engagement from existing customers, with declining open rates on email promotions.
Inefficient birthday marketing—customers weren’t being nurtured from inquiry to booking.
No post-visit re-engagement strategy, leading to lost revenue opportunities.
The Strategy 🎯
I implemented a multi-step nurture campaign with personalized email & SMS sequences to engage customers before, during, and after their visit.
Birthday Party Automation:
Triggered email & SMS reminders 30, 14, and 7 days before a child’s birthday, offering special discounts.
Increased birthday party bookings by 40% in the first 6 months.
Post-Visit Engagement:
Implemented automated follow-up emails & SMS with bounce-back offers, driving an 18% increase in repeat visits.
Encouraged user-generated content (reviews & social shares) to boost word-of-mouth marketing.
Abandoned Booking Recovery:
Identified users who started booking but didn’t complete checkout.
Sent cart recovery emails/SMS that recaptured 28% of lost bookings.
The Results 📈
🔥$1M+ in additional revenue in 24 months
🔥 40% increase in birthday bookings
🔥 28% of abandoned bookings recovered
🔥18% more repeat visits through post-visit marketing
Tim and I worked together for marketing/group events/sales contracts/group sales for Incredible Pizza Company. He was also in charge of several other areas at this corporation and was instrumental in writing reports, analyzing marketing trends,and developing programming for our sales departments. I was impressed by his level of passion for his concepts and marketing and his ability to motivate his team. Tim has a creative mind and a great drive to succeed and puts time and effort into his work.
Ashley McGuire
Vice President, America's Incredible Pizza Company
I had the pleasure of working with Tim Hershberger at America’s Incredible Pizza Franchise Group in Springfield, Missouri , during which time the company saw consistent growth under his leadership. I’m confident that growth can be attributed to Tim’s uncanny knowledge of the marketing landscape and his unparalleled ability to lead a team. The work atmosphere in that organization was often intense and extremely fast-paced, but he managed competing priorities and personalities with grace.
Tim is truly the most talented leader I’ve encountered in my 20 years in the corporate world. He is intelligent, masterful at reading and analyzing data, and skilled at adapting to rapidly changing environments.
Heather LaMonda
Copywriter, America's Incredible Pizza Company
There are many notable qualities, here are three:
1. His ability to inspire a team. He creates a culture to work in that is focused, honest and positive. This allows the work flow to work to be Tim was a great experience.
2. Outstanding responsiveness. He is right there ready to help. Always understanding and always knows how to phrase things to smooth out an issue or explain intelligently a solution. As a leader it helps the team keep momentum and open communication alive and continuous.
3. Leadership. He has a mentoring approach to leadership, keeping the entire team focused and aligned towards a common goal. He encourages growth with his ability to give credit where credit is due. He is a friend and a leader who motivates each step of the way.
John C. Maxwell said, “Leaders must be close enough to relate to others, but far enough ahead to motivate them." Tim is always one step ahead.
Multimedia Director, America's Incredible Pizza Company
Jeremy Jones
I had the pleasure of working with Mr. Hershberger from 2013 to 2017 as both an indirect and direct report at America’s Incredible Pizza company. Tim was hired as the Vice President of Marketing, but quickly became the Senior Executive Vice President of both Sales and Marketing divisions for our multi-million dollar family entertainment concept.
Since his onboarding and up until the point of his departure, I can confidently say that Mr. Hershberger was the most impactful, game-changing team member to arrive at America’s Incredible Pizza Company. Tim brought so much to the table from overall sales strategy and marketing, to his ability to brighten any room with his high level of energy and passion for all he did, that myself and many others often wondered just how he was able to power through the immense workload he created for himself day after day.
Tim is an excellent motivator and leader. He is able to rapidly build rapport with seemingly anybody, and quickly pinpoints just how to ignite engagement from team members at any level in the corporate hierarchy. From entry level staff, to C-level executives, Tim is an impressive and genuine leader who coaches from a place of compassion and complete effectiveness. A true role model by any standard. I’m thankful for the lessons I have learned from him along the way.
focused communication style and you will see the entire company benefit.
Tim is truly the most talented leader I’ve encountered in my 20 years in the corporate world. He is intelligent, masterful at reading and analyzing data, and skilled at adapting to rapidly changing environments.
Zack Martin
Group Sales Director, America's Incredible Pizza Company
"Tim is a creative, bright, and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level."
- David Larson"Tim is an incredible executor. He's excellent in Paid Ads, marketing automation systems, and customer journey creation. For small businesses, he's your one-stop shop!"
- Shaylan Hurley"In my 13 years with Incredible Pizza Company, Tim was the most competent, passionate, and effective marketing leader we ever had. He rebuilt digital platforms, significantly improving guest experiences and sales."
- Donald T. Potvin"I've worked with Tim for almost 3 years and am continually impressed. Tim’s comprehensive marketing skill set significantly improved our marketing funnel."
- Justin Tolle"Tim is truly the most talented leader I’ve encountered in 20 years. His ability to read data and lead a team through complex projects is unmatched."
- Heather Huffman"Tim consistently delivered accurate market data and improved targeting. He’s kind, super-smart, and forward-thinking. A true gem!"
- Cecily Conine"Tim's enthusiasm and strategic approach significantly improved our guest experiences and sales. He is the most effective marketing leader we've had."
- Donald T. Potvin"Tim significantly improved our digital presence, automated critical marketing processes, and was instrumental in our company's growth."
- Lindsay Steiner