Tim Hershberger

marketing Strategist & Automation Expert

iSense Sleep

Building Brand Awareness & Driving Retail Appointments

The Challenge 🚨

iSense Sleep, a startup mattress manufacturer, needed a strong brand identity and a scalable marketing strategy to introduce its products to the market. As the Marketing Director, I led a comprehensive branding and marketing strategy that positioned iSense Sleep as a premium, customizable mattress brand. Through SEO, digital campaigns, paid ads, and PR efforts, we successfully established brand recognition, improved website engagement, and generated over 100 high-intent retail appointments—fueling early revenue growth.

New brand with no market presence – As a startup, iSense Sleep had zero brand awareness and needed to differentiate itself in the competitive mattress industry.
Unclear brand positioning – Needed to define a unique value proposition to stand out in a crowded DTC (direct-to-consumer) mattress market.
Low initial traffic & lead generation – Needed a marketing engine to drive qualified leads and encourage customer trials.

The Strategy 🎯

Multi-Channel Branding & Digital Strategy

Step 1: Defining & Launching the iSense Sleep Brand

Developed a clear brand identity– Created brand messaging, logo, and design standards to establish credibility and recognition.
Aligned communication protocols– Standardized messaging across website, social media, and email marketing to maintain consistency.

Step 2: Website Optimization & SEO Strategy

Launched & optimized the Shopify website– Implemented SEO best practices, reducing the bounce rate by 30% and increasing session duration to over 3 minutes
Keyword strategy & content development– Designed a targeted keyword strategy and optimized landing pages, improving organic search traffic.

Step 3: High-Impact Digital & Print Marketing Campaigns

Email, Direct Mail & Database Marketing– Designed and executed multi-touch campaigns
to nurture and convert leads.
Paid Search & Display Ads - Managed Google Ads, display, and remarketing campaigns, effectively driving high-quality traffic.
Public Relations & Industry Exposure– Secured media coverage in key industry publications, increasing brand credibility.

Step 4: Driving Sales Through Appointment-Setting Campaigns

Retail Appointment Campaigns– Launched targeted digital & print campaigns to drive over 100 direct sales appointments
Engagement-Focused Promotions– Created promotional offers & CTAs that encouraged in-person trials and consultations.

The Results 📈

🔥100+ high-intent retail appointments generated through targeted campaigns.

🔥Increased brand awareness through PR coverage in industry publications.

🔥Established a scalable brand & marketing foundation for iSense Sleep’s growth.

Key Takeaways 💡

Branding & messaging consistency is key for establishing credibility in a new market.
SEO & content strategy can dramatically improve engagement & lead generation.
Data-driven campaigns convert prospects into high-value sales opportunities.

Powerhouse Marketer, Outperformed our Goals!

Tim exemplifies hard work and dedication. His passion and drive for success are second to none. Tim managed his department effectively, efficiently and always available to support them. Tim's broad expertise in all aspects of marketing and leadership would make him a valuable asset to any company that has the opportunity work with him.

I highly recommend Tim for a marketing leadership role and truly believe he will lead and provide insight that will make him a valuable asset to any organization.

Operations Director, ISense Sleep

Jeff Ulbricht

Transformed Our Team into a High-Performing Powerhouse,

Tim was a steadfast leader who routinely went above and beyond the call of duty. His commitment to his position as Marketing Director was truly awe-inspiring, and I will be forever fortunate to have had the privilege of working under Tim in his department. He brought the energy, enthusiasm, and know-how needed to succeed at the extraordinarily daunting task of launching a new brand into an entrenched market of ruthless competitors and stale technology.

Tim will forever leave a mark on my career by inspiring a level of confidence in my work that no-one has done before. His leadership rocketed our department from being a loosely-entwined group of creatives into a well-oiled machine that runs as good as, and even better than, a 30-man operation at a AAA corporation.

Any company would be lucky to utilize Tim's experience and energy as a Marketing Director to energize their creatives, stir their audience, and yield significant results in the ever-evolving landscape of marketing