Marketing Expert | Lifecycle Marketing | Intelligent Automation
Marketing Expert | Lifecycle Marketing | Intelligent Automation
Real Results, Real Growth
Email and SMS Marketing
High Falls Hemp
Transforming Lead Nurturing & E-Commerce Sales with Marketing Automation
The Challenge 🚨
High Falls Hemp, a premium CBD brand, sought to enhance both B2B lead generation and e-commerce sales by implementing a customized marketing automation strategy in HubSpot.
B2B Lead Nurturing – They lacked an organized and automated way to engage leads and convert them into wholesale customers.
Sales Team Efficiency – Their CRM was not optimized for tracking sales efforts, making it difficult to scale B2B growth.
E-Commerce Sales – Sign-ups were not translating into conversions, and they needed an automated funnel to nurture customers post-signup.
Website Relaunch Support – They were undergoing a full website overhaul and required consistent traffic and engagement post-launch to maintain growth.
The Strategy 🎯
Implementation focused on automation, personalization, and engagement across multiple touchpoints.
Built & Optimized a Custom HubSpot CRM for B2B Sales
Designed an automated system for lead tracking, follow-ups, and deal progression to help the sales team close more wholesale accounts.
Developed lead-scoring mechanisms to prioritize high-intent buyers and shorten the sales cycle.
Developed High-Impact Email Drip Campaigns
Created a fully automated nurture sequence for B2B prospects, resulting in a 25% increase in wholesale inquiries.
Launched conversion-focused e-commerce flows to engage sign-ups and drive first-time purchases, increasing conversion rates by 30%.
Enhanced Customer Journey & Retention
Implemented post-purchase email sequences that improved repeat purchase rates by 22%.
Integrated SMS follow-ups for high-value customers, improving engagement and retention.
Drove Traffic & Sales Growth Post-Website Relaunch
Designed and executed automated campaigns that helped sustain double-digit YoY growth even during COVID disruptions.
Coordinated marketing automation with paid media efforts, ensuring leads from ads were seamlessly nurtured into conversions.
The Results 📈
🔥30% Increase in E-Commerce Conversion Rate – Sign-ups converted into first-time buyers at a significantly higher rate.
🔥25% Increase in B2B Lead Engagement – Wholesale inquiries surged due to the structured lead nurturing process.
🔥 22% Growth in Repeat Purchases – Post-purchase automation drove stronger customer retention.
🔥 Double-Digit YoY Growth – Despite market challenges, the brand consistently outperformed sales projections.
You can’t convert unless they get to your website. Tim drives them there
100%. Tim says that a lot. When you ask Tim, 'can you do this for us?', his answer is '100%! I can create that, build that, make that happen… 100%.' He is intuitive, understanding, a quick study of a new business, collaborative, fast/efficient/effective, gives great guidance, teaches what he knows, is constantly learning/sharing new tricks… and working with Tim is an absolute 200% pleasure.
Since working with Tim, we have produced consistent double-digit growth year over year, month over month, even as COVID was wreaking havoc. You can’t convert unless they get to your website. Tim drives them there. I recommend him without hesitation to anyone needing a go-to person for digital marketing and, in particular, email drip marketing.
Barney Statcher
COO, High Falls Hemp NY
Real Growth, Real Results
What Clients & Colleagues Say
"Tim is a creative, bright, and enthusiastic marketing leader with a strong focus on Marketing Automation. He helped take our company to the next level."
- David LarsonManaging Partner, Autobahn Indoor Speedway & Events
"Tim is an incredible executor. He's excellent in Paid Ads, marketing automation systems, and customer journey creation. For small businesses, he's your one-stop shop!"
- Shaylan HurleyBusiness Investor
"In my 13 years with Incredible Pizza Company, Tim was the most competent, passionate, and effective marketing leader we ever had. He rebuilt digital platforms, significantly improving guest experiences and sales."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"I've worked with Tim for almost 3 years and am continually impressed. Tim’s comprehensive marketing skill set significantly improved our marketing funnel."
- Justin TolleFormer COO, Snipers Edge Hockey
"Tim is truly the most talented leader I’ve encountered in 20 years. His ability to read data and lead a team through complex projects is unmatched."
- Heather HuffmanCEO, 16 Hand Marketing
"Tim consistently delivered accurate market data and improved targeting. He’s kind, super-smart, and forward-thinking. A true gem!"
- Cecily ConineMarketing & Sales Consultant
"Tim's enthusiasm and strategic approach significantly improved our guest experiences and sales. He is the most effective marketing leader we've had."
- Donald T. PotvinFormer Sr. Executive VP, Operations
"Tim significantly improved our digital presence, automated critical marketing processes, and was instrumental in our company's growth."
- Lindsay SteinerMulti-Family Storage Expert