Tim Hershberger

marketing Strategist & Automation Expert

Real Results, Real Growth

Email and SMS Marketing

High Falls Hemp

Transforming Lead Nurturing & E-Commerce Sales with Marketing Automation

The Challenge 🚨

High Falls Hemp, a premium CBD brand, sought to enhance both B2B lead generation and e-commerce sales by implementing a customized marketing automation strategy in HubSpot.

B2B Lead Nurturing – They lacked an organized and automated way to engage leads and convert them into wholesale customers.
Sales Team Efficiency – Their CRM was not optimized for tracking sales efforts, making it difficult to scale B2B growth.
E-Commerce Sales – Sign-ups were not translating into conversions, and they needed an automated funnel to nurture customers post-signup.
Website Relaunch Support – They were undergoing a full website overhaul and required consistent traffic and engagement post-launch to maintain growth.

The Strategy 🎯

Implementation focused on automation, personalization, and engagement across multiple touchpoints.

Built & Optimized a Custom HubSpot CRM for B2B Sales

Designed an automated system for lead tracking, follow-ups, and deal progression to help the sales team close more wholesale accounts.
Developed lead-scoring mechanisms to prioritize high-intent buyers and shorten the sales cycle.

Developed High-Impact Email Drip Campaigns

Created a fully automated nurture sequence for B2B prospects, resulting in a 25% increase in wholesale inquiries.
Launched conversion-focused e-commerce flows to engage sign-ups and drive first-time purchases, increasing conversion rates by 30%.

Enhanced Customer Journey & Retention

Implemented post-purchase email sequences that improved repeat purchase rates by 22%.
Integrated SMS follow-ups for high-value customers, improving engagement and retention.

Drove Traffic & Sales Growth Post-Website Relaunch

Designed and executed automated campaigns that helped sustain double-digit YoY growth even during COVID disruptions.
Coordinated marketing automation with paid media efforts, ensuring leads from ads were seamlessly nurtured into conversions.

The Results 📈

🔥30% Increase in E-Commerce Conversion Rate – Sign-ups converted into first-time buyers at a significantly higher rate.

🔥25% Increase in B2B Lead Engagement – Wholesale inquiries surged due to the structured lead nurturing process.

🔥 22% Growth in Repeat Purchases – Post-purchase automation drove stronger customer retention.

🔥 Double-Digit YoY Growth – Despite market challenges, the brand consistently outperformed sales projections.

You can’t convert unless they get to your website. Tim drives them there

100%. Tim says that a lot. When you ask Tim, 'can you do this for us?', his answer is '100%! I can create that, build that, make that happen… 100%.' He is intuitive, understanding, a quick study of a new business, collaborative, fast/efficient/effective, gives great guidance, teaches what he knows, is constantly learning/sharing new tricks… and working with Tim is an absolute 200% pleasure.

Since working with Tim, we have produced consistent double-digit growth year over year, month over month, even as COVID was wreaking havoc. You can’t convert unless they get to your website. Tim drives them there. I recommend him without hesitation to anyone needing a go-to person for digital marketing and, in particular, email drip marketing.